I have a lifelong passion for retail which began with my first retail sales job at age 16 and continued through college. From there I went on to pursue a 10 year corporate retail buying career at Fortune 500 companies.

Having grown up in Michigan I then moved to Chicago, and in turn to San Francisco. While my husband and I loved the city life we were ready for a change and in 2014 moved to Reno for a better quality of life.

Opening a women's lifestyle store has always been something I've thought about and I felt called to pursue my dream! I have always loved discovering brands and learning their stories and I like to embrace a quality over quantity approach to clothing.

Seren embodies my passion for retail, beautifully made luxe products and creating chic and inviting spaces.